BlackBerry Mobile announced on Twitter today that TCL will stop selling BlackBerry phones on August 31, 2020. This means the end of an era. BlackBerry Mobile said that we regret to tell you that from August 31, 2020, TCL Communications will no longer sell BlackBerry brand mobile devices. At that time, TCL Communications will not have the right to design, manufacture or sell any new BlackBerry mobile devices.
Back in December 2016, TCL announced that it had obtained the right to develop and sell smartphones under the “BlackBerry” brand. At the time, this was considered an exciting revival of a long-beloved brand (ie BlackBerry). Later, TCL launched BlackBerry brand mobile phones such as the BlackBerry Keyone, Motion, KEY2 and KEY2 LE. Among them, the KEY series of mobile phones have attracted much attention because they bring the iconic design of BlackBerry (physical keyboard) to this world full of flat glass (touch screen).
Unfortunately, these nostalgic designs do not seem to be enough to revive BlackBerry phones. For the BlackBerry devices that already exist on the market, TCL Communications said it will continue to provide support for existing mobile devices, including customer service and warranty services, until August 31, 2022, or the time limit required by local laws.
In the statement, BlackBerry Mobile did not mention the issue of mobile phone system upgrades. But some people in the industry said that at least in the short term, there is no hope. Currently, BlackBerry KEY2 is still running Android 8.1 Oreo. Before the announcement, it was impossible to upgrade to Android 10.
BlackBerry Mobile finally said that we would like to thank all our partners, customers and the BlackBerry fan community for their support over the past few years. We are grateful for the opportunity to meet so many fans from all over the world during the tour. The prospects of TCL Communications and BlackBerry Co., Ltd. are bright. We hope that everyone will continue to support these two companies on our respective roads.